I just gained a degree in health and social care, yay me? The last year troubled me slightly though…
Social marketing is using advertising techniques to grab attention and influence the costumer, sorry client.
I was mostly taught how to manage people and brainwash clients. Yes, brainwash, you see, this is all social marketing is. So I get given a government endorsed product to ‘sell’ to people, only I do not get paid in cash, just in signatures of consent.
We had a lecturer in who discussed how he was a ‘social marketeer’ at the end of his discussion, he asked if anyone had any questions, I as usual to my tutors displeasure was quick to talk…
‘do you think social marketing is moral’ I heard myself ask. He replied ‘If done for the right reasons’…
This left me concerned of what exactly are the right reasons?
At what point is it acceptable for a person to override the function of anothers brain with trickery to gain complience for whatever, drug or action our government deems to be a correct social norm for this moment?
Firstly, social norms change. To be extreme, incest was once a social norm and is now a crime.
MMR containing Thimerisol only ten years ago was acceptable, today however it is removed. Still, social marketeers where told to ‘frame’ the way they discussed the MMR as to guilt parents. By implying there negligence by not vaccinating and triumphing there responsibility if they had.
When we look into social marketing we find it is tools stolen from demonic admen, to attract you. When we look into where this began we gain knowledge of the terms, perception management. Which is self explanatory, I will manage your perception. Manage means to direct or control and perceive means to achieve an understanding.
The module in which I was taught such an activity was called Applied Psychology. Again pretty easy to grasp. I will apply Psychology upon you.
You may enjoy watching Derren Brown and giggle at how he does such wonders, most of the things he does to gain trust and synchronisation of thought with another…are being taught on mass to healthcare experts who are being sent out to encourage the use of preventative pharmaceuticals to civilians.